Gaming is no longer a niche activity. Our findings reveal that over three-quarters of the Dutch population play digital games, with 60% playing daily. It has become an integral part of daily life and, therefore, can’t be ignored by brands.
The Dutch Gaming Report 2025, offered to you by The Invaders and GroupM, provides unprecedented in-depth insights into the gaming landscape in the Netherlands.
Gaming is no longer a niche activity. Our findings reveal that over three-quarters of the Dutch population play digital games, with 60% playing daily. It has become an integral part of daily life and, therefore, can’t be ignored by brands.
